With over 20 years of experience in design, I have led the delivery of branding, integrated marketing campaigns, websites, and digital products for clients across a wide range of sectors. Often brought in to rescue underperforming projects and campaigns, I quickly assess challenges, redefine creative direction, and develop solutions that align with both client objectives and commercial goals. Combining strategic thinking with creative problem-solving, I have successfully transformed campaigns, led multi-channel creative rollouts across POS, graphics, film, and art direction, and delivered premium digital experiences within demanding budget and timeline constraints. With a strong understanding of both print and digital, I create cohesive, user-focused experiences that strengthen brands, engage audiences, and consistently exceed client expectations.